This is the second post in our series of marketing basics for singing teachers. This time we're talking about competitors and finding your USP.…
Today we are sharing the three key aspects of education:
1. Vocal Pedagogy
The IVA Vocal Pedagogy is based on 17th and 18th Century principles of singing developed by the Schola Cantorum. Our goal is show teachers how to training voices to sing in a free and natural manner, smoothly, from the bottom of the range to the top with no breaks or sudden changes in quality. Training in this technique gives a singer access to all dynamics, with tonal clarity and flexibility. Also, this method helps improve a singer’s range, endurance, stamina, breath control, resonance, vocal strength and vocal quality across all styles of music without fatigue or damage to the voice. We accomplish these results by training the singer to find a balance between airflow and intrinsic muscular resistance, all within a resting laryngeal posture.
Each level of certification requires a more thorough understanding of the IVA vocal pedagogy, which is accomplished using a combination of private lessons with Master Teachers, teacher training events, online teacher training, annual teacher conferences and a very thorough testing process for each teacher to be certain that their understanding and ability to teach our pedagogy meets our high standards.
In addition to our core education in the IVA vocal pedagogy, we also require our teachers to complete a minimum number of elective modules to be certain that their education is well rounded and they are able to offer world-class vocal education to their students. IVA teachers have access to education in many areas of singing, such as performance, musicianship training and style coaching across multiple genres of singing. Our goal is excellence in teaching, and adding these elective courses to our core education enables us to produce some of the finest vocal teachers in the world.
3. Personal Development
The idea that "those who can’t, teach" is something we find to be incorrect at IVA. While it is true that not every great teacher is a great performer, we strive to make sure that technical skills and artistic development among our teachers is something that is never neglected. Also, as a part of the teacher’s personal development we strive to give each IVA instructor everything necessary to build and run successful studios. A teacher who is skilled at educating singers, continues to develop themselves as singers and artists and run successful businesses, attain success in the vocal world.
Join us tomorrow for the two days of IVA where we will be talking about two of the most important missions of IVA.
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