This is the second post in our series of marketing basics for singing teachers. This time we're talking about competitors and finding your USP.…
Next in our meet the Founding Members series is Heather Baker:
What got you into singing?
I’ve always been somewhat theatrical, I was born waving my ‘jazz hands’ at the midwife! I did a lot of musical theatre growing up and soon figured out it was imperative that my voice was up to the standard of my acting if I wanted to get cast in any of the good parts! I had some terrible teachers and some excellent ones who helped me to see myself as a singer first, actor second for the first time in my life.
Well I’m bossy and I like telling people what to do! Actually I see teaching as an art in its own right. It takes a specific skill set to take complicated concepts and break them down for anyone to understand. These are skills I’ve always had so teaching seemed like a natural progression for me. I also have a passion for people and for helping to develop others.
There really are so many! I love the opportunities it’s given me to travel and teach. I loved visiting Israel and Malta and hope to get to visit lots of other places along the way. I also love the variety of running my own business. I have a passion for business so I don’t mind doing the ‘dull’ stuff like accounts and marketing. There’s also variety in the students I teach which I like. Organising things is also a lot of fun, if a bit stressful at times, but teacher training events etc can be great once everything’s sorted!
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