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Lucinda Jeffery

Marketing Coordinator

Lucinda has 12 years’ marketing experience, plus a Chartered Institute of Marketing (CIM) Professional Diploma, a Bachelor’s Degree in Experimental Psychology and a Masters in Gastronomy. Her expertise lies in marketing strategy, branding and project management. She’s been working with IVA since September 2017, helping us build our network of teachers and managing our social media.

This is the second post in our series of marketing basics for singing teachers.  This time we're talking about competitors and finding your USP.…

In part 1 of this series, IVA’s Marketing Coordinator Lucinda Jeffrey teaches you how to create a firm marketing foundation for your studio.…